Bata Sri Lanka Launches Power Xo-Rise

Bata has launched its latest Walk with Power campaign to focus the attention of Sri Lankan towards a more healthy and active lifestyle. The new campaign for POWER, the international sportswear brand from Bata, will launch 2 new products in the Power range – Xo Rise Phantom & N Walk. The campaign is highlighting the role of a good shoe in an individual’s pursuit of an active lifestyle in daily to day life.

The new campaign showcases how this technically advanced footwear, designed in Canada, with superior quality and value will help power their dreams. Power’s latest range – XO Rise – Running shoes with more rebound and sock-fit lightweight walking shoes with memory foam are some of the new and exciting collections available at the stores among other active lifestyle options.

Bata’s vision to enable more young Sri Lankan onto a path of fitness with the ‘Walk With Power’ campaign reflects my beliefs; that passion, determination and discipline can help one achieve any goal they set for themselves.”

“The #WalkWithPower campaign focuses on encouraging our consumers to adopt a path to fitness and a more active lifestyle with Power. The thought behind this campaign is even though there are many things that we hate about the effort required in getting fit & active, yet we can surmount them and get on the path to fitness with Power. The #WalkWithPower’ campaign aims to reach out to those who are ready to make that initial effort towards a healthier life,” said Amitav Nandy, Country Manager – Bata Shoe Company of Ceylon (Ltd), on the launch of the new campaign.

Our goal is to provide excellent value to our customers and succeed as the Sri Lankan with a healthier life and sport-lifestyle footwear brand.”

The Xo Rise will be available at Leading Bata stores from June 29nd 2018 onwards.

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